Adapting to COVID-19: How LinkedIn Can Help Users Find Their Next Job

The measure of intelligence is the ability to change

Albert Einstein

We’ve all seen companies suffer from their failure to adapt. Regardless of whether or not you went to business school, you may be familiar with the case studies on Kodak and Blockbuster. Through these cases, and countless others, it’s evident that adaptation is critical to success. So how will companies adapt to COVID-19?

With COVID-19 marking a turning point in workplace culture, many companies should be evaluating how to adapt. LinkedIn is arguably one of the most involved players in the labor market and has the opportunity to make a real difference for its users. In this post I’ll be highlighting how LinkedIn could improve its user experience (UX) by simply updating how they let users filter job listings.

Context

As an avid LinkedIn user I’m grateful for the platform and familiar with the UX. It’s safe to say they’ve made life easier for millions, including myself. However, as a marketer I can’t help but spot problems and offer solutions. That’s what we’ll be doing today.

According to FiveThirtyEight nearly 20% of the US population was unemployed in April 2020. While that number has recently decreased, hiring freezes and unemployed talent still make for an extremely competitive labor market. LinkedIn is undoubtedly fielding a surge in job searches and they have the ability to reduce the time it takes for users to find the job that’s right for them.

The Experience Level Filter

Today we’ll be focusing on the “experience level” filter, but before I begin I’ll use an analogy to highlight the situation. Imagine you’re buying a pair of jeans online and you filter the results so that you only see ones in your size. But uh oh, your filter options are limited to small, medium, and large. Sounds pretty ridiculous right? How do you know which category your jean size falls under? Even more confusing is that you may be small at one place but medium at another.

That’s what it’s like using LinkedIn’s “experience level” filter. They use similarly subjective categories (eg. entry level, associate, mid-senior level, etc.) to filter their job postings when what people need is something more concrete. Too many times I’ve heard my peers filtering for entry level positions when what they needed was to filter by minimum years of experience required for the job. It’s even more frustrating finding “entry level” jobs requiring 3-5 years experience and “associate” level jobs requiring 1-3 years experience. At this point, the “experience level” filter loses its utility.

So how can it be fixed?

In an updated version, recruiters would be required to specify the “minimum years experience” necessary for the job they’re listing. On the other side of the equation, job seekers will be able to input the amount of experience they have and see the jobs they qualify for.

But Marcus, won’t this take extra time for job posters? Yes and if you know me you know I hate being the bearer of bad news. However, in my experience I’ve found recruiters to be some of the most selfless people out there. I can’t imagine an extra five seconds will be too much to ask for, especially when considering the time it’ll save LinkedIn’s 700M active users. We’ve always heard that time is money and convenience is key. Here is an opportunity to heed those words and adapt. Believe me when I say people will be grateful for the switch.

How To Promote Change

Now obviously this change won’t happen overnight. The more people who speak up about it the more attention the problem gets and the quicker we are to a resolution. Voice your opinion on your own page or, even easier, click on my post below to like and share with your network. Wouldn’t it be cool to be heard? I think so, but maybe that’s just me.

Today’s Shout-Out

Huge thank you to the people at LinkedIn for connecting the world and opening doors for people that wouldn’t have otherwise had that opportunity. Sometimes I find myself taking the platform for granted then I remind myself of the great things they’re doing and the wonderful things I’ve been a part of because of it. This one is for you!

The Only Newsletter I Subscribe To: Internet Brunch

Who doesn’t love brunch? If you don’t, you’re wrong; and believe it or not, it’s just as great over the internet. Big Spaceship, a marketing agency based in Brooklyn’s Dumbo area, is not only providing innovative marketing work to their clients but sending great content to their admirers (like me).

If you’ve self-diagnosed yourself with FOMO, then add this to the list of things you can’t live without. When mainstream news becomes too overwhelming, I depend on Big Spaceship’s newsletter, Internet Brunch, to bring a smile to my face. Every few days I get a newsletter in my inbox detailing the latest news, trends, and memes that keeps me in the know and ahead of the curve. I’ve found this to be especially helpful as a marketer, but everyone under the sun can gain from it.

I was turned on to Internet Brunch years ago, and I’ve been getting my friends hooked on it ever since then. Go check it out here! Let it happen, you won’t regret it.

Shout out to Big Spaceship!

My Top 5 Quarantine Watchlist

Let’s be real, Netflix and Purell are doing just fine during this Quarantine; but they don’t have to be the only ones. If you need some shows to watch, here is a shortlist of my personal favorites. I’m a sucker for mysteries, comedies, and the occasional drama. If that sounds like you check these out when you have the time. Be honest with yourself, you know you have the time. You won’t regret it.

But first, here are some honorable mentions:

The List

Sherlock

Perhaps one of my favorite shows of all time. Benedict Cumberbatch and Martin Freeman are brilliant in this crime-fighting series. If you like fantastic mysteries with twists and tinges of comedy, this is for you.

The Witcher

At first it’s a bit cheesy, but eventually you get sucked in. If you’re into knights, witches, and monsters, then this is a must-see. Word of advice, shake the thought of Superman and play close attention to flashbacks.

Tiger King: Murder, Mayhem and Madness

It’s like a train wreck; it’s cringe but you can’t help but watch. It’s even worse knowing that this is actually happening, in Oklahoma of course. Disregard the fact Joe wears Longhorn hats…please.

Mad Men

If you want some marketing inspiration, check out Mad Men. If you want proof that “men are trash” you’ll find that in there too. All in all, it’s a great show that marketers and advertisers should be aware of.

The Office

Timeless. You’ve probably already watched it, but I’ve found The Office to be a good source of laughter every time I put it on. If you haven’t seen it yet, I don’t know what you’re doing with yourself. GO!

What I’m Doing on Easter

Today is Easter and I find myself working. If Sunday is a day of rest, on Easter Sunday I should be in a sugar coma. Maybe I’m still stuck in elementary school. I can’t help but be incredibly excited about sharing my thoughts with all of you. I’ll begin with myself.

I was born and raised by two Longhorns in Austin, TX. My stepdad is human though. Growing up I had sense for where I was meant to be and what I was meant to do. I enrolled at the University of Texas at Austin in the McCombs School of Business in August 2016 and graduated with a degree in Marketing and Entrepreneurship in December 2019. Thank goodness I graduated when I did too because COVID-19 has made education a living hell.

In all seriousness though, I truly am grateful for going to the school I did, when I did. I had the option of going to USC, UCLA, and Notre Dame, but UT was always the place I was supposed to be. Upon doing some self-reflection and observing what was happening as a result of Coronavirus, I knew what I had to do. Starting March 30, 2020 I decided to put my education to use.

I’ve always had a soft spot for small businesses and it pained me to know they were some of the ones hurting the most (aside from actual COVID-19 patients). I wanted to keep the “American Dream” alive for as many people as I could. So I went to Facebook and LinkedIn to see what I could do.

As of now, I’m currently working with a handful of small businesses to polish their online presence and build their branding strategies. I’ve been balancing these projects with watching my five-year-old sister. While I’ve adored my time with both, I’ve also been blowing off steam with creative exercises.

In February 2020 I visited my dad and my girlfriend in New York City and left just in the nick of time. While I was there I stuffed my face with bagels and went to one of those swanky Equinox gyms to make myself feel better about it. Talk about super race.

I also got to spend time networking with other marketing professionals and dabbling in the fine arts. Let me tell you, there’s nothing more inspiring than the MoMa…where a solid blue canvas with a single white line down the middle can sell for $43.8 million. I’d be lying if I said I hadn’t thought about selling my little sister’s art for a small fortune. In all actuality, there really are so many beautiful works that are beyond my skillset, and they’ve inspired me to hone my artistic skills. Stay tuned for new graphic designs!

Shout out to our brave medical professionals and best wishes to those affected by Coronavirus.

The Journey Begins

Howdy! My name is Marcus (if you couldn’t tell already) and this is an unfiltered look inside my head. At least once a month I will be giving you glance of what I’ve been thinking about in life and in marketing. Everything is game from anecdotes to tutorials to innovative marketing ideas.

While I hope this inspires forward thinking, my biggest priority is making this fun for all of you. Nothing is worse than a blog that’s dry AF! Whether you’re a student, small business owner, or David Dobrik, I’ll make sure you have a good time reading.

Go ahead and take a look around the site, but whatever you do, don’t open the door to the secret room inside my brain…For those of you that can’t help yourselves, the key has been hidden somewhere within the site. Happy reading!